US Farm Data Regional Email & Display Ad Campaign
I led a multi-region email drip campaign targeting prospects interested in farmers and ranchers across six USDA-defined regions: Midwest, South Plains, Northeast, Delta, Western, and Southeast. Each region received tailored messaging to ensure relevance and resonance with local audiences.
To support the campaign, I designed and built dedicated landing pages for each region, providing a focused destination for visitors and reinforcing the messaging from the emails and display ads. Coordinated display advertising further amplified engagement, driving traffic to these landing pages.
The primary goal was to increase sales of regional farmers and ranchers lists. By combining targeted email sequences, region-specific landing pages, and display advertising, the campaign generated measurable lifts in both inquiries and sales across all six regions.
Website Design
For the six-region farmers and ranchers campaign, I designed and prototyped all landing pages in Adobe XD, ensuring each page was tailored to its USDA-defined region and aligned with the campaign’s email and display messaging. Once the designs were finalized, I handed them off to our development team for coding and implementation.
In addition to design, I wrote the SEO and geo-targeting guides for each page, including structured schema markup to improve search visibility and relevance for regional searches. I leveraged AI tools, including ChatGPT, to help draft accurate and effective schema while maintaining compliance with best practices.
The result was a set of highly optimized, region-specific landing pages that served as the central hub for campaign traffic, driving inquiries and measurable increases in list sales.
Display Ad Assets
To complement the email campaigns and region-specific landing pages, I created targeted display ads for each USDA-defined region. Each landing page had its own set of display ads, built using the same email list as the email campaign to ensure consistency and precision in targeting.
I ran A/B tests across headlines, imagery, and calls-to-action to determine the best-performing creative for each region. Display advertising was chosen for its ability to reach high-intent audiences efficiently, provide cost-effective engagement, and drive top-of-funnel awareness.
These display ads worked in tandem with the email sequences and landing pages, reinforcing messaging, increasing traffic to the site, and ultimately contributing to higher inquiries and sales for the regional farmers and ranchers lists.
Email Campaign Creation for Multi-Region Outreach
I designed and executed a targeted email campaign for prospects interested in farmers and ranchers across six USDA-defined regions. The initial emails highlighted the specific regions and included counts of farmers and ranchers per state, while also personalizing each message with the recipient’s name.
Due to limitations of our email vendor, we opted for a clean, formal “letter-style” layout rather than complex visuals, ensuring readability and consistency with the display ads shown alongside the emails. Subsequent emails in the series were more general, emphasizing our services and the value we could provide to potential clients.
The emails were spaced two weeks apart, with any recipient who engaged—either by replying, clicking, or showing interest—removed from the campaign to be followed up individually or dropped from the list. Contacts who did not respond were saved for future drips at three, six, and twelve months, each matching the original email’s structure. If a prospect opened the first email, the drip would reset, maintaining relevance and increasing engagement over time.
This approach created a personalized, region-specific outreach strategy that aligned with display and landing page messaging, driving higher engagement and measurable increases in inquiries and sales.
