Komet Sprinklers Yeti Giveaway Campaign
Komet Sprinklers were looking to increase thier sales in the American Market. They wanted to run a campaign that would give away a Yeti cooler and other Komet branded prizes for those who purchased through the campaign. Our job was to raise awareness and engagement of this campaign. We did so by using a targeted list of farmers and sending emails and digital ads to them.
Komet Email
I collaborated with the Komet team to develop an email campaign that was visually engaging, informative, and designed to drive interaction. Grounded in a thoughtful creative process, I combined brand alignment, clear messaging, and strategic layout decisions with data-driven design insights to maximize engagement and performance. I used Stripo to design and prototype the email before building it in our proprietary email platform, ensuring both visual impact and technical precision. Additionally, I created the giveaway mockups featured throughout the campaign, maintaining a cohesive and compelling campaign experience from concept to execution.
Komet Landing Page
Using the email design as the foundation, I developed a dedicated landing page to support both the ad campaigns and email traffic. The page served as the primary sign-up hub for Komet’s giveaway and was strategically designed to maintain visual consistency with the main website while operating on one of our hosted servers.
I implemented comprehensive tracking on the page, including conversion events, form submissions, and sales attribution, to accurately measure user behavior and campaign performance. This allowed us to monitor how many participants converted into customers and determine the overall ROI of the giveaway. The page also linked back to the main site to increase traffic, visibility, and overall brand engagement while maintaining a seamless user experience.
Komet Display Ads
For this campaign, we developed and A/B tested two distinct sets of display ads—one focused on promoting the product and the other centered around the giveaway. Each variation was strategically designed to evaluate audience intent, creative effectiveness, and overall conversion performance.
For the product-focused display ads, I maintained consistent imagery from the email and landing page to reinforce brand recognition and clearly communicate the product’s value. For the giveaway-focused display ads, I applied a bold duotone treatment using the brand’s core colors to create strong visual contrast, increase scroll-stopping power, and maintain brand cohesion across channels.
The A/B testing results provided clear, data-driven insights. While the giveaway ads generated higher engagement metrics such as clicks and interactions, the product-focused ads produced significantly stronger conversion intent and actual sign-ups. The findings reinforced that higher engagement does not always translate to higher-quality leads and highlighted the importance of aligning display ad creative with measurable business objectives.